Vol. 7, No. 450
Category Archives: News for Legal Administrators
HR: Social Media Recruiting
BOL: Salesforce.com
Vol. 7, No. 449
BOL: The Ethics of Running a Law Firm
Vol. 7, No. 449
BOL: The Ethics of Running a Law Firm
With the business of law comes many ethical obligations – exactly who’s obligations might be a matter for discussion – but this article does an excellent job of discussing those ethical obligations which come in many forms. Important read:
HR: Sexual Harassment Training
Vol. 7, No. 448
This article discusses an approach to sexual harassment training that may yield better results. How does your program stack up?
BOL: Differentiation
Vol. 7, No. 448
BOL: Differentiation
Over my career in technology, I have seen great products fail because of terrible marketing, and lousy products succeed because of skilled marketing. If you look at your peer firms, I suggest you’ll find the same is true for service organizations like law firms. The product is different of course – but the sentiment is the same.
In this context, Bruce MacEwen pens an insightful article about the importance of differentiating your product – differentiation being a cornerstone of marketing which includes brand strategy. The article highlights a recent PwC survey that identified key attributes that make for a ‘superior’ customer experience… ..’ ‘differentiated [brand] strategy’ means your firm is a destination for something in particular; when a client is need of that particular type of service or practice specialty, you should by rights be on the short list”.
The article offers an indirect commentary about the important of ‘service level’ – that fungible attribute of your business that is part client expectation, client perception, and firm execution (from the first phone call to the final ‘case closing’ interview).. PS: your firm is delivering a service level – whether intentional, or not. Food for thought.
TechLaw: Key Solutions You Should Be Using
Vol. 7, No. 447
TechLaw: CryptoCurrency
Vol. 7, No. 447
TechLaw: Crypto-Currency
Crypto-Currency is coming. And along with it, a host of thorny issues for lawyers – from how it works.. to regulatory law surrounding crypto-currency.
This article from across the pond will help you start to understand the elephant in the room..
BOL: Freight Contracts
Vol. 7, No. 420
The challenge – constantly changing fuel prices. The solution – a smart contract that can look at public fuel price data. Extrapolate that to commodities prices of any sort, interest rates, … well, you get the picture.
Oh if Henry Flagler could see us now!
AI in Action: Cool Toys as a Recruiting Tool
Vol. 7, No. 435
Selling: The Key Account Executive
Vol. 7, No. 435
BOL: The Key Account Executive
“Sales” seems to be a dirty word in the legal industry… after all, law firms are hired because of the track record for winning caes. Sure but.. In every industry I can think of, the function of “Sales” gets top billing. To state the obvious – sales is what feeds the organizational machine.
Thanks to Syliva Coulter for this article that highlights a key position in the sales function – that of the Key Account Executive .. this is the person who’s role is to support the sales effort around one (or just a few) ‘key accounts’.
I’ll bet you can identify those key accounts – the 20% of your client list accounting for 80% of your revenue – off the top of your head. And no doubt you can identify the Partner responsible for each of those clients. Now consider the level of support focused around new business with that client, that Partner garners from the firm. This is where Key Account Executives come in.. Food for thought.
Recent Comments