A Spur to Further Change

#Lawfirm #Marketing

Minter Ellison is an Australian firm that has positioned itself right on the cutting edge of market transformation. As Annette Kimmitt, the firm’s CEO and managing partner, explains in this short article, the firm is proud to be “leading the way in redefining what a law firm is, and what it can be.” For Kimmitt, unlike so many of her American counterparts, the fact that firm revenues were up more than 11% last year, serves only as a spur to further change.

Law Firm Marketing Brief Vol. 1, No. 131

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